How to Get Reviews on Google: A Guide for Dispensary Owners

Welcome, Dispensary Owners!

In today’s digital-first world, your reputation online matters just as much as the experience you deliver in-store. Imagine this: a potential customer searches for “dispensaries near me,” and your business pops up—but it’s not just your name that catches their eye. It’s those glowing 5-star reviews, the personal stories from happy customers, and the trust you’ve built through authentic feedback.

Whether you’re a seasoned dispensary owner or just starting your journey in the cannabis space, mastering the art of earning Google reviews can be a game-changer for your growth. Reviews don’t just influence buying decisions—they shape your brand, boost your visibility on search engines, and foster a loyal customer base.

In this guide, we’ll walk you through proven strategies to gather meaningful reviews while respecting the values and authenticity that make your dispensary unique. Ready to take your reputation to new heights? Let’s dive in! 🌿

1. Deliver Exceptional Service

Make Your Service Memorable. Outstanding service is the foundation of positive reviews. When customers feel genuinely cared for, they’re far more likely to share their experience.

  • Example: Imagine a first-time customer walks into your dispensary feeling unsure about what to purchase. Instead of rushing the interaction, your staff takes time to educate them, suggest tailored products, and offer a follow-up discount on their next visit. That personalized touch could lead to a glowing 5-star review.

Tips for Going Above and Beyond:

  • Train your staff to provide consistent, friendly, and knowledgeable assistance.
  • Offer surprise gestures like a free sample for loyal customers.
  • Always seek feedback, even informally, to identify areas for improvement.

2. Ask for Reviews Directly

The simplest way to get reviews? Ask for them! Many satisfied customers are happy to leave a review but need a little nudge to take action.

  • Timing is Key: Ask right after a successful interaction, such as at the checkout counter or shortly after an online order is completed. The closer to the positive experience, the better.
  • Be Specific and Polite: A statement like, “We’d love your feedback on Google to help us grow. It only takes a minute!” shows your appreciation and makes the process seem quick and easy.

Pro Tip: When asking, frame it in terms of helping your business improve or supporting the community. People enjoy contributing when they feel it’s for a greater purpose.

3. Make It Easy with QR Codes

Nobody likes a complicated process. QR codes are a hassle-free way for customers to leave reviews quickly.

  • How They Work: Create a QR code linked directly to your Google Review page. Customers scan it with their phone and are instantly taken to the review platform.
  • Step-by-Step Guide:
    • Use a free online QR code generator.
    • Link it to your Google Review URL.
    • Download and print the QR code.
  • Where to Place QR Codes:
    • On your dispensary’s countertop or register
    • On printed receipts or take-home bags
    • In email footers or text messages

    Bonus Tip: Add a short message like, “Love your experience? Scan here to leave us a review!” to guide customers through the process.

    4. Use Email and SMS Campaigns

    Follow-up communication is a powerful tool for securing reviews, especially if personalized.

    • Crafting the Perfect Message:
      • Subject Line: “How Did We Do? Tell Us in 1 Minute!”
      • Body: Express gratitude, mention how important reviews are to your business, and include a direct link or QR code for ease.
    • Timing is Everything: Send your email or SMS within 24–48 hours of the customer’s visit. This keeps the experience fresh in their mind.

    Tools to Streamline Requests:

    • Use platforms like Mailchimp or Klaviyo for email automation.
    • Consider SMS marketing tools like Podium or SimpleTexting for personalized texts.

    5. Add a Review Section to Your Website

    Your website is your digital headquarters—make it easy for visitors to leave feedback right there.

    • Create a Dedicated Banner or Widget: Add a prominent banner on your homepage with a clear call-to-action like, “Love Your Experience? Share It on Google!”
    • Integrate Google Review Links: Use Google’s free badge and review links to make the process seamless.
    • Showcase Social Proof: Highlight some of your best reviews directly on your site. This not only encourages others to leave feedback but also boosts trust in your dispensary’s credibility.

    Pro Tip: Use design elements like arrows or contrasting colours to draw attention to your review section.

    6. Offer Ethical Incentives

    Encouraging reviews can be even more effective when paired with small but meaningful rewards. However, it’s crucial to stay within Google’s guidelines to avoid penalties.

    • Examples of Acceptable Incentives:
      • Offer a discount on a future purchase (e.g., “Leave a review and get 10% off your next visit!”).
      • Create a loyalty program where customers earn points for reviews, among other actions.
      • Run a monthly raffle where reviewers are entered to win a free product or service.
    • Avoiding Unethical Practices:
      • Never pay directly for reviews or pressure customers into leaving positive feedback.
      • Be transparent—don’t offer incentives in exchange for specific ratings. Focus on honest, unbiased opinions.
    • Creative Non-Monetary Ideas:
      • Highlight reviewers on your website or social media (“Customer Spotlight”).
      • Host a “thank you” event for loyal customers who actively engage with your business.

    7. Train Your Team to Encourage Reviews

    Your team plays a pivotal role in creating positive interactions that lead to reviews. Empower them to become brand ambassadors for your dispensary.

    • How to Organically Ask for Reviews:
      • Encourage staff to ask at natural touchpoints, such as when checking out or completing a consultation.
      • Use casual prompts, like, “If you had a great experience, we’d really appreciate a quick Google review—it means a lot to us!”
    • Role-Playing and Scripting for Training:
      • Conduct role-playing exercises during team meetings to practice asking for reviews in a friendly and confident manner.
      • Provide scripts tailored to different scenarios (e.g., first-time customers, returning visitors).
    • Recognizing Employee Contributions:
      • Reward team members who bring in the most reviews with incentives like gift cards, extra time off, or public recognition.

    8. Respond to Existing Reviews

    Engaging with your reviews—both positive and negative—shows customers that you value their feedback and are committed to improvement.

    • Why Responses Matter:
      • Responding to reviews helps build trust and strengthens customer relationships.
      • Engaging with reviews can also encourage others to leave feedback.
    • Guidelines for Positive Reviews:
      • Be specific: Mention something unique about their feedback. For example, “Thank you for loving our Mango Kush strain! It’s a customer favourite, and we’re so glad you enjoyed it!”
      • Express gratitude and invite them back.
    • Handling Negative Reviews Professionally:
      • Acknowledge the issue and apologize sincerely.
      • Offer to resolve the matter offline, such as by providing a direct contact number or email.
      • Example: “We’re sorry to hear about your experience. Please reach out to us at [email] so we can make it right.”

    9. Build a Review-Driven Culture

    When reviews become part of your dispensary’s DNA, customers and staff alike will see them as a natural extension of your brand.

    • Incorporating Reviews into Your Business Strategy:
      • Display reviews prominently in-store or on your website to remind customers of their impact.
      • Share customer feedback during team meetings to celebrate wins and identify areas for growth.
    • Celebrate Milestones:
      • Set goals like reaching 100 five-star reviews, then celebrate with your team and customers.
      • Host a special promotion or event to mark significant achievements.
    • Sharing Reviews on Social Media:
      • Create posts featuring standout reviews and thank the customers who left them.
      • Use engaging visuals or videos to make these posts more shareable.

    10. Monitor Your Progress

    Keeping track of your review performance ensures that your efforts are effective and highlights areas for improvement.

    • Setting Benchmarks and Goals:
      • Define specific targets, like increasing your overall star rating or doubling your review count within six months.
      • Track your progress monthly and adjust your strategy as needed.
    • Adapting Based on Trends:
      • Pay attention to recurring feedback to improve operations (e.g., if multiple reviews mention long wait times, address scheduling).
      • Use positive trends as a foundation for marketing efforts (e.g., “Voted Best Customer Service by Google Reviewers!”).

    Take Action Today

    • Start implementing these tips now to see immediate improvements in your Google reviews.
    • Need expert guidance? We offer professional services to manage and enhance your review strategy, optimize your online presence, and grow your business.

    Check out our YouTube video for even more insights, or drop us a message! We’d love to help your dispensary reach new heights. Let’s work together to turn reviews into results. 🌿

    Google reviews are more than just digital accolades, they’re a powerful tool for driving traffic, building trust, and ultimately increasing sales. By delivering exceptional service, simplifying the review process, and fostering a review-driven culture, you can transform your online presence and set your dispensary apart from the competition.

    At Prosper Media, we’ve helped many dispensaries rank higher on Google, attract more customers, and significantly boost their sales. In fact, one of our clients saw a 35% increase in sales through our SEO strategies and optimization of their Google Business Profile. Imagine what results like that could do for your business!

    The steps we’ve outlined are a great starting point, but you don’t have to do it all alone. If you’re ready to take your reviews, rankings, and revenue to the next level, we’re here to help.

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